Microsoft does something RIGHT

I’ve often asked myself the age-old question, “If I ever do graphic design for Microsoft, is it okay to use a Mac?”

I now know the answer: YES!!

Lately Microsoft has launched a large $300 million ad campaign pushing Windows Vista. It includes TV commercials starring Jerry Seinfeld and Bill Gates, and a new TV ad mocking Apple’s “I’m a Mac, I’m a PC” campaign. Below is a screenshot of a print ad I downloaded from the Microsoft campaign site. The ad is gorgeous in my opinion, and that’s not sarcasm. However, check out the type of computer it was created on…

That’s right, a Mac using InDesign CS3. Microsoft does something right. In order to do the best creative work you need the proper tools. Microsoft recognizes this and I give them credit for that.

The actual ad shown above can be viewed here. (just click “print” to view a pdf of the ad). And, if you want you can read more about these PC-ads-created-on-Macs here. (I hope I don’t get in trouble for posting this).

Another thought: I wonder if Apple’s accountants use PCs?